Brand Clarification
Shopify Strategy
Campaign Design
Social Media Strategy
Copywriting
Brand Clarification / Shopify Strategy / Campaign Design / Social Media Strategy / Copywriting
Our Home Place Meat is an initiative of The Berry Center in New Castle, Kentucky. Its goal is to foster a healthy local food ecosystem through (among other things) helping local farmers sell beef.
The mission (on the surface) was simple: move meat. But it’s bigger than e-commerce. The work is supporting a food model rooted in fair compensation, responsible farming, and Wendell Berry’s agrarian vision.
Over several years I’ve helped support the brand across packaging, social posts, ads, event materials, product launches, and their website.
The work has always focused on one practical question: how do we help them sell more meat without flattening the mission behind it? Answering that question eventually involved a website move from Wordpress (Woocommerce) to Shopify—IYKYK.
I really believe in this company. It was built by hard-working, approachable people who care about noble things. After building a strategy and infrastructure, they are now profitable and growing YOY!
