Organizational Strategy
Brand Identity
Logo Design
Template Design
Organizational Strategy / Brand Identity / Logo Design / Template Design
Northern Youth Programs ministers to indigenous peoples in remote Canada. They came to us with a corporate restructuring that necessitated a visual counterpart, and for the better part of a year we worked through who they were becoming and how to show it.
This project started as a conversation where leadership just wanted to talk through the org chart. Along the way they realized what was changing was deeper than their structure—it was their identity.
In response, logos, colors, and attitude were upgraded and clarified, and I built a suite of templates for internal and external communication.
NYP was able to use their new brand strategy to launch a building campaign to upgrade their facilities. Construction is underway, and they are poised to continue their increased ministry for many years.
