Marketing Strategy
Art Direction
Copywriting
Graphic Design
Template Creation & Delivery
Marketing Strategy / Art Direction / Copywriting / Graphic Design / Template Creation & Delivery
Midwest Industrial Supply is the best in their industry—and they have the science to prove it. But years of aggressive growth and on-the-fly marketing design left them in need of a unified identity that reflected their heavily researched products and hardcore approach to dust and ice control.
I was allowed to touch everything but the logo....if you're in the industry you know.
At its core, Midwest controls dust and ice. They have mountains of data that all coalesce in a suite of calibrated, environmentally friendly solutions that let people control dust and ice anywhere.
It was not a time to be humble. Midwest’s products are proven superior, so we took a gritty, confident, data-heavy approach that did its best to punch the viewer in the face.
Even as growth has continued to skyrocket, Midwest maintains a scrappy, underdog mentality—and now they have a flexible suite of confident communication tools to match. Amidst industry and environmental changes, they continue to get it done.
