Brand Strategy
Art Direction
Web Design
Poster Design
Brand Strategy / Art Direction / Web Design / Poster Design
Cassel Bear needed its brand presence to catch up with its new strategies. The agency was moving toward more sophisticated clients and partnership-based work, and its website didn’t reflect that.
I redesigned the website and updated the agency’s brand toolkit. New typography, lots of breathing room, unique hand-drawn elements, heavy involvement from company stakeholders.
After we launched the site, its aesthetic was extended into internal signage and marketing collateral.
A growth-minded identity and website with:
Since the refresh, Cassel Bear has continued to grow in revenue and team size.
