Content & Sales Strategy
Art Direction
Catalog Design
Content & Sales Strategy / Art Direction / Catalog Design
Arista Wood was evolving: a new name, identity, and product line. They needed collateral that made their furniture easier to understand and sell.
I needed to turn 500+ products into a single user-friendly system.
I structured the piece as a three-ring binder catalog with flexible sections to accommodate new products without reprinting the whole thing. Everything was catered to the audience: dealers, selling high-end furniture to high-income customers.
Throughout the build, I systematized the design process for efficiency at scale.
A more organized, professional, and flexible sales tool with:
